Nothing But Sheer Joy
Client
BMW
Location
Shanghai, New York
Role
Creative + Editor
Info
With uncertainty amidst pandemic, what was needed most was a bit of lighthearted entertainment to make people smile. We launched “Nothing but sheer joy”, using a mind-boggling interplay between a horse (BMW’s Chinese name translates as “Precious Horse”) and the tiger (2022 was the Year of the Tiger) in diversified engaging formats.
