ALEXANDER KANG

CREATIVE & CONTENT DIRECTOR @shanghai

Welcome to my world.

Little about me

I am a Creative and Content Director with a global perspective, having lived and worked across Korea, the United States, and China.

I specialize in creative strategy and culturally-driven content, crafting brand narratives that resonate with audiences and deliver measurable impact while also creating AI-driven content that expand how stories are developed and experienced.

Driven by curiosity and problem-solving, I thrive on turning complex challenges into strategic opportunities, while building strong, meaningful partnerships along the way.

languages

English, Chinese (Mandarin), Korean

Awards

CANNES LIONS: 1 Gold + 1 Bronze

THE ONE SHOW: 1 Best of Discipline + 2 Gold + 1 Bronze

SPIKES ASIA: 1 Grand Prix + 1 Gold + 1 Bronze

LIA: 1 Gold

D&AD: 1 Graphite + 1 Wood

ADFEST: 1 Grande

CLIOS: 1 Bronze

CHINA ADVERTISING MARKETING AWARDS: 1 Grand Prix

CANNES LIONS:
1 Gold + 1 Bronze

THE ONE SHOW:
1 Best of Discipline + 2 Gold + 1 Bronze

SPIKES ASIA:
1 Grand Prix + 1 Gold + 1 Bronze

LIA:
1 Gold

D&AD:
1 Graphite + 1 Wood

ADFEST:
1 Grande

CLIOS:
1 Bronze

CHINA ADVERTISING MARKETING AWARDS:
1 Grand Prix

CANNES LIONS:
1 Gold + 1 Bronze

THE ONE SHOW:
1 Best of Discipline + 2 Gold + 1 Bronze

SPIKES ASIA:
1 Grand Prix + 1 Gold + 1 Bronze

LIA:
1 Gold

D&AD:
1 Graphite + 1 Wood

ADFEST:
1 Grande

CLIOS:
1 Bronze

CHINA ADVERTISING MARKETING AWARDS:
1 Grand Prix

Career

Content Video Director - TBWA\Shanghai

Content Creator - Anomaly Shanghai

Content Creative - Grey Group Shanghai

Director - VDO.ape