Passing the Fire: Ceramics

Led creative strategy and film direction for a campaign promoting China’s first ever hand painted ink-style animated feature, translating the theme of human civilization into a contemporary cultural narrative. Drew a parallel between the origin of fire and enduring human craftsmanship by featuring a master ceramics artist from Jingdezhen, highlighting the continuity of creation across generations. Positioned traditional craft as a meaningful counterpoint to AI-driven production, using storytelling to reinforce the value of human creativity in a rapidly evolving technological landscape.