Happy New Year Training

adidas

adidas

Client

adidas

Location

Shanghai + Beijing

Credits

Director + Creative + Editor: Alexander Kang

Agency: TBWA\Shanghai

Production: Black and Cameron

Info

New Year season is significant in China because it is the time of the year when people finally take a break from their work lives and go back home to visit their families. However, there is a group of people who don't get to go back home during the New Year. They are the young football players who train during winter to achieve their dreams of joining the Chinese national football team. This winter, we visited the football youth camps and documented the young players' training days and sung together a classic Chinese New Year tune to commemorate their fellow footballers in China.