Battle Beats for Jiangsu City League
Client
Yangzhou Culture and Tourism Bureau
Location
Yangzhou
Credits
Director + Creative + Editor: Alexander Kang
Agency: TBWA\Shanghai
Original Music: Black Cat White Cat
Production: MOD
Info
Jiangsu City League (JSCL) is a local football (soccer) tournament in Jiangsu Province, China. The tournaments is one of the most celebrated and popular football league in the country. In collaboration with Yangzhou (a city part of Jiangsu Province) Culture and Tourism Bureau, we cheered for the JSCL's Finals match with traditional Yangzhou beats called Qiaobei (beats created by rhythmically tapping onto people's backs).
