Project Jupiter
Client
BMW
Location
Shanghai, Lanzhou, Beijing, Shenyang, Munich
Credits
Co-Director + Creative: Alexander Kang
Agency: TBWA\Shanghai
Production: MOD
Info
According to the ancient Chinese tradition, BMW was to face its "Year of Bad Luck" in 2024. It turns out that the "Year of Bad Luck" is related to the alignment of with Earth. So, we decided to get rid of Jupiter.
