[BMW] Project Jupiter

Chinese astrology said 2024 was BMW's unlucky year. A superstition the brand couldn't argue with. So we decided not to argue. But, leaned in — bringing scientists, cultural experts, and influencers into a CNY story about Jupiter, and turned the bad omen into the thing everyone can talk about. The work became #1 CNY brand campaign gaining 266M+ views and 1.3B+ impressions.