[adidas] Yamal + China High School Football League (CHFL)

Very few people paid attention to China's biggest youth football tournament. So, we took an iconic adidas platform and handed it to local high school football players. OOH, documentary, livestream, and social media push. The work gained 52.6M OOH impressions, #1 national sports broadcast, biggest WeChat sports livestream ever, and the first sold-out CHFL final.