Translating Joy

"Bao Ma", BMW’s Chinese name the literally means “Precious Horse” is a commonly used phrase in culture. However, AI makes a mistake when translating it into English: "Bao Ma" becomes BMW, instead of “Precious Horse”. We boldly turned this error into a social video: illustrating the fun that ensues when "Bao Ma" in common Chinese New Year wishes is turned into BMW by the translation apps.